Since it's pride month, here's something to reconsider.

According to the recent documentary "What is a Woman?" the average person undergoing transsexual medical treatments represents a $1.3 million payday to pharmaceutical companies.

Those of you who have rattled the bars of socmed griping about the evils of so-called capitalism and market forces and the bourgeoise and whatnot, keep that in mind.

At the grocery store I frequent, in between the Muzak they have ads for special sales they have, convenient but obscure services they provide, and other trendy things.

"Trendy things" might just be about holidays.  Like, leading up to Memorial Day, they talked about grilling hot dogs and how you'll need buns for them and beer to wash it all down, but they also praised our soldiers for their sacrifices.

In that same vein, one of the ads is about their cooperation with some outfit called something like the Fluid Foundation.  It's apparently about providing gender-neutral clothing so people can express themselves through fashion in a non-binary way.

Meanwhile most people can describe their casual outfits as something like "jeans and a t-shirt," and the uniform for that grocery store's employees, whether male or female, masculine or feminine, is a blue polo shirt and black or tan pants.

Sure, there are variations available for civilians as well as employees, but it's all down to personal preferences, see?

Like it always was.

This foundation or whatever the clothing company is calling itself isn't doing something innovative or groundbreaking.  It's repackaging what you were already getting into something trendy.

Why?  So you'll spend more money on the fad in your rush to get on the bandwagon.

They were only half right when they said "No service is free; if you're not paying for it, you're the product."  There are also movements you're encouraged to buy into but it's like brand loyalty with a moral dimension--or rather, a facade, something just painted on top.  The movement itself is the product, but if it reaches its destination, its goal, it will no longer need to exist, and the "movers" will be out of a job.  They might say they look forward to that day, but for most humans, big money that easy is too great a temptation.

So those movements "move," all right; but they don't go anywhere.